Dairi-O™

Dairi-O™

Location:

Asheboro, NC, USA

Scope:

Dairi-O™ has been serving up America's favorites – burgers, hot dogs, and milkshakes – since 1947 at its birthplace in North Carolina. With a new design in mind, Dairi-O™ was interested in bringing a modern restaurant refresh to life and rolling it out to several other locations.

EIS North America developed a program to let the brand shine, including new furniture, décor, lighting elements, and front service counters. The new, lighter, brighter design focused on infusing brand messaging into every dining experience.

Our team integrated custom wall graphics showcasing the lifestyle and sports-related elements within the space to highlight the classic American diner ambiance.

EIS successfully worked with Dairi-O™ to build two new locations incorporating the refreshed design, with more new stores and remodel projects on the horizon as the chain expands.