Brand Strategy
How do you tell your brand story?
Your brand is the way your customers experience your unique offering. It drives customer connection, competitive differentiation, and internal alignment. Our branding services start from the very beginning of the design + build process with the conceptualization of your vision or a strategic audit of your existing brand.
We'll help you express your brand's personality with color palette creation, name development, font selection, and original brand elements to ensure your business is positioned for long-term success.
Build your Brand
UFood came to Elkay Interior Systems as a dated and declining brand, looking for a major brand refresh to aid their growth plan. For EIS, this project was an opportunity to showcase our comprehensive brand strategy services.
Analysis of existing UFood brand to understand its competition, unique value, and customer base
Conceptualization of new branding: color palette, font selection, and creation of original brand elements
Design of branded art, including menu boards and interior signage
Along with the brand strategy, we provided creative services, including logo creation, interior design, and space planning, along with engineering, manufacturing of furniture and decor elements, and installation support. EIS led the implementation and rollout of UFood by implementing and rolling out its new brand in multiple locations.
