The Future of Hospitality: 2025 Design Trends Shaping the Hotel Industry
December 2024
CONTRIBUTING EXPERTS:
EIS BRAND STUDIO TEAM
GREG GLINIEWICZ, SENIOR MANAGER, HOSPITALITY SALES & OPERATIONS | EIS NORTH AMERICA
NICOLE TOSI, SALES MANAGER, FULL-SERVICE HOSPITALITY | EIS NORTH AMERICA
The hospitality industry is constantly evolving, and hotel design trends for 2025 reflect broader shifts in guest expectations and industry priorities. From dual-brand to extended-stay properties, these hotel trends aren’t just aesthetic choices—they are strategic responses to changing behaviors and values.
At the heart of these innovations lies the goal of enhancing the guest experience and creating spaces that are functional, memorable, and aligned with modern lifestyles. As a leader in hospitality solutions, EIS Hospitality understands how these trends can shape the future of the industry, offering insights into why they matter and how they can be effectively implemented. Below, we explore the key hotel design trends for 2025 and uncover the driving forces behind their rise.
Extended-Stay Hotels: Designed for Flexibility and Comfort
TownePlace Suites - Wilmington, Ohio, USA
Home2 Suites - Coralville, Iowa, USA
Staybridge Suites - Silao, Guanajuato, Mexico
The rise of remote work and longer vacations has increased the popularity of extended-stay hotels. These properties cater to travelers seeking home-like amenities, often accommodating families who blend work and leisure during their stays. Modular furniture has also become a cornerstone of these designs, allowing guests to customize their space to suit their needs, whether they’re working on a laptop, sharing a family meal, or simply relaxing after a long day. This adaptability enhances the guest experience, ensuring a space that feels both functional and welcoming.
Extended-stay hotels represent the hospitality industry’s response to evolving guest expectations. They offer comfort, convenience, and a tailored experience for modern travelers. By prioritizing flexibility and thoughtful design, these properties are reshaping the way guests experience long-term stays. Incorporating durable, high-quality materials is essential for extended-stay hotels, where spaces endure greater use over time. Thoughtful design choices, such as storage solutions that maximize space or sustainable materials that align with environmental goals, further elevate these properties.
Dual-Brand Properties Cater to Diverse Markets
Element/Aloft Tampa Midtown - Tampa, Florida, USA
Tru by Hilton/Home2 Suites Milwaukee Downtown - Milwaukee, Wisconsin, USA
Tru by Hilton/Home2 Suites Milwaukee Downtown - Milwaukee, Wisconsin, USA
Dual-brand properties have become a defining trend in hotel design, offering owners the ability to cater to multiple markets under one roof. By combining two distinct brands in a single property, these hotels maximize profitability while providing guests with tailored experiences.
For example, one brand may target budget-conscious travelers, while the other focuses on extended-stay guests or premium offerings. Shared spaces like lobbies, fitness centers, and meeting rooms allow for operational efficiencies without compromising brand identity. This reduces overhead costs and streamlines operations, making it an attractive investment strategy in competitive markets.
The ability to attract a wider range of travelers - from business professionals to leisure tourists - also enhances profitability and occupancy.
Bigger Lobbies Enhance the Guest Experience
The Axis Moline Hotel - Moline, Illinois, USA
Hilton Garden Inn - Sun Prairie, Wisconsin, USA
Lobbies are no longer just spaces for check-ins—they’ve evolved into dynamic areas that enhance the guest experience. Modern lobbies now serve as co-working spaces, casual meeting areas, and social hubs, reflecting the demand for versatile public spaces.
These spaces provide a welcoming environment for leisure guests to relax or socialize, while business travelers benefit from workstations, charging ports, and semi-private meeting areas. Thoughtful design, including flexible seating, layered lighting, and biophilic elements, fosters a comfortable atmosphere that feels more like a living room than a traditional hotel lobby.
By transforming lobbies into multi-functional spaces, hotels can better cater to modern travelers while maximizing the value of their public areas.
Sustainability, Technology, Personalization, and Wellness
Palihotel San Diego - San Diego, California, USA *Photo courtesy of Palihotel San Diego
Fairfield Inn - Cedar Hill, Texas, USA
The Axis Moline Hotel - Moline, Illinois, USA (historic restored mirrored bar)
While dual-brand properties, extended-stay hotels, and expanded lobbies dominate 2025 trends, several other areas continue to reshape the industry:
Sustainability Trends: Eco-conscious travelers are driving demand for sustainable hotel design, including energy-efficient systems, locally sourced materials, and waste-reduction initiatives. Hotels that prioritize sustainability not only reduce their environmental impact but also appeal to a growing segment of environmentally aware guests.
Technology: From keyless check-ins to smart room controls, hotel technology is enhancing guest convenience and personalization. Hotels that embrace technology improve operational efficiency while offering tailored experiences for their guests.
Personalized Looks: Boutique-style designs with unique, curated aesthetics continue to trend, providing guests with distinctive and memorable environments. Hotels are increasingly blending local culture and art into their designs, creating spaces that feel authentic and one-of-a-kind.
Wellness-Focused Spaces: With wellness becoming a key priority, hotels are integrating features like biophilic design, fitness-focused amenities, and relaxation areas. These spaces offer guests a reprieve from daily stresses and emphasize health and well-being during their stay.
Embracing the Future of Hospitality Design
The trends shaping hotel interior design in 2025 emphasize flexibility, sustainability, and a focus on enhancing the guest experience. From dual-brand properties to extended-stay hotels and innovative public spaces, these design innovations meet the evolving needs of modern travelers.
EIS Hospitality supports these hospitality industry trends with tailored solutions. Our expertise at EIS Hospitality in outfitting dual-brand properties offers seamless integration of casegoods and millwork that meet the needs of both brands while maintaining a comprehensive look and feel. Contact us to learn how we can bring your next project to life!
About Elkay Interior Systems
Elkay Interior Systems (EIS) is a tight-knit team of industry-leading designers, commercial-grade manufacturers, innovative engineers, resourceful project managers, and sourcing experts committed to every stage of your project by guaranteeing quality and reliability. We stand out from the crowd with our 40+ years of global experience in the restaurant, hospitality, retail, and education markets. We believe in simplifying the complicated.