Fuel America

Location:

Worcester, MA, USA

Scope:

Fuel America, a New American Coffeehouse, specializes in small-batch craft coffees and fresh handmade eats. EIS played a pivotal role in translating Fuel America's design vision, which drew inspiration from 19th and 20th-century factory buildings, into a scalable design package suitable for regional and national implementation across the United States.

The layout features various seating zones, including custom bar seating, community tables, and private meeting rooms, providing patrons with diverse options to enhance their dining experience. This thoughtful arrangement fosters a welcoming atmosphere for both casual coffee drinkers and those seeking a more focused environment.

Custom wall graphics, designed by EIS, showcase vintage photography and original sketches of coffee brewing gear, further enriching the coffeehouse's aesthetic. Additionally, the retail zone was crafted to effectively display Fuel America's craft coffees, snacks, and merchandise available for purchase.

Following the successful launch of the Worcester, Massachusetts location, EIS became the preferred Designer of Record for all future Fuel America locations. We work closely with their architects to ensure franchisees can seamlessly execute the approved design package in their stores, reinforcing Fuel America's commitment to quality and community in every aspect of their brand.